Fashion industry covering design modeling , music art, film photography, marketing, manufacturing , publishing communication, consumer services , etc., which also makes the fashion week can reach to every fashion industry value chain . In this regard, organizing Fashion Week has become an immediate commercial operation of a new economic form fashion .
Chinese manufacturing to China in promoting the creation of transition , China Fashion Designers Association of the China International Fashion Week founder of the most representative . From a large number of fashion designers through this platform " tailor" became the founder of the fashion , fashion design creativity, pop culture and fashion lifestyle , but also through the China International Fashion Week external communication , affecting the development of China's garment industry and the world of fashion consumption habits.
At the same time , wishing to fight the country's economic capital of the Shanghai Municipal Government and creative industries center , but also organize fashion publishing as the core, to promote jewelry accessories, cosmetics , automotive and other fashion product launches and cross-border cooperation Shanghai Fashion Week. Shanghai Fashion Week will be held, to fully exploit the value of diversity design work , started the Shanghai fashion and creative industries banner.
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Although the meaning of the Shanghai Municipal Government , though not in the fashion , but was in fashion as a catalyst , the linkage textile and garment industry chain and promote the clothing as the leading creative design, marketing planning , brand promotion and coordinated development of the terminal consumption , making fashion and creative industries have become Shanghai's economic development, a new growth point .
In fact , this is the apparel industry fashion week show design culture , publishing brand next season trends professional activities . But with the recent upsurge of cultural industries , fashion week also degenerated into pushing the local "cultural fashion brand ." According to incomplete statistics , in China Fashion Week held in cities have more than 10 , but China in the end takes a few fashion week ?
Different industrial base, policy foundation and culture , as distinctive fashion industry into the development of the soul , the fashion industry is creating different geographical and cultural key . But the fact that some of the banner held high fashion game play fashion week of the city, or a commercial street open street , or a clothing store promotions, or the introduction of a regional brand Zhanmai , or the government to engage in creative industries face-saving projects are just as a fashion gimmick game with commercial activity . What is more , collected two or three outdated fashion show , please twelve unknown foreign brands , get thirty-five foreign faces are coming out , they flaunt fashion , represented the highest level of international fashion weeks. This behavior only sell so-called fashion, rather than the creation of fashion business activities. These activities not only the lack of geographical and cultural resources, mining, and can not form a stimulating effect of the local fashion industry , but also the growing rise of the spiritual and cultural consumption produces significant adverse effects, so that some of this may be an occasion to enhance the ascendant geographical fashion industry, because Debu policy support to the development of good times and lost .
China 's rapid economic growth and cultural prosperity for the Chinese fashion influence the world has laid a good foundation. If our fashion week can really represent the country gathered from the highest level of fashion design strength, to promote innovation and development of China 's fashion industry , fashion week if we can really dig huge geographical and cultural treasures of the spirit , to create the unique charm of the popular Chinese fashion , fashion Week, if we can really use to the community spirit of the times convey a positive , creative , healthy, positive pop culture , attitude to life, such as fashion Week more harm ?