On the afternoon of October 29, a beautiful fashion show "Xin Shen Lin Ma & Sun Lin 2017 Spring and Summer Works" became the biggest highlight of China International Fashion Week this season. Set the national culture and green natural flax products, fusion designer originality of creativity, Wujiang silk textile fashion voice, not only shows the new Shanghai linen fashion industry chain, but also highlights the Zhenze "silk town" fashion creative powerful influence Force, caused by the participants of Chinese and foreign textile and apparel brands and media attention.

In the Beijing 798 Art District conference site, laser light, dozens of top models dressed in gorgeous, elegant and full of fashion elements of linen custom clothing scene interpretation, let the audience address the ultra seductive. The conference will continue to use the Chinese design master Sun Lin's unique textile creative design, combined with the linen fabric, together with the multi-level texture of the inspiration material and handmade craftsmanship to show the world of Chinese flax fashion culture, especially Is the fabric of these fashionable visual impact, causing the fashion industry's attention.

Fashion magazine editor Ma Yi said that the new application in the China International Fashion Week to display the latest linen fabric, the latest clothing styles, the most IN trend of flax, highlights the Wujiang profound historical and cultural heritage and fashion industry charm.

Since last year, the new Shanghai has continued to show their strength in the fashion arena, Dalian International Fashion Festival, Jiangsu International Fashion Festival, Shanghai Fashion Week, China International Fashion Week and other international platforms, there have been new Shanghai linen figure. Xin Shen Group Chairman Li Jianfeng told reporters that fashion is the times with the times the benchmark, is the international competitiveness of enterprises to seek a concrete manifestation of this season, China International Fashion Week, the new Shanghai brought a comfortable and environmentally friendly linen fabric apparel, Not only to attract the domestic brands, but also get some orders from foreign customers, but also will create a new brand of innovation and innovation and prosperity of the symbiotic diversity of corporate ecology, so as to enhance the Wujiang textile industry in all directions fashion and international influence force.

With the promotion of international fashion platform effect, the new Shanghai has shown a huge brand value and good market effect. This year, the face of severe and complex economic situation, the new Shanghai has still achieved steady growth in sales results. "With the help of the international fashion week effect, continue to enhance the influence of new Shanghai Linen, and further started the 'new application' brand." Li Jianfeng said that the new Shanghai linen fashion, creative, green, intelligent innovation direction, Will create a new domestic linen industry advantages, linen fabric innovation dream will be achieved in the public.

Dong Chunxing, president of China Hemp Industry Association, said that the new application not only to publish their own research trends, but also and the industry's leading fashion designer cooperation, starting from the fabric front of the yarn, the fabric features innovative development, the final design of new clothing. Today, the new customer base from the early low-end customers into a well-known clothing brands, and gradually stripped of "labor-intensive, low value-added manufacturing," these traditional impression labels, to achieve their "re-positioning industry ", To build a fashion industry chain.