With the rapid development of the Internet, personalized custom has become the future direction of the garment manufacturing industry

Clothing industry to the road of personalized development

The 20th Cross-Strait Textile and Apparel Expo (hereinafter referred to as "Haibo") was held in Shishi City, Fujian Province. The annual Haibo, is considered to be Fujian and the national textile and garment industry, one of the important benchmark, much industry attention.

At present, the overall development level of textile and garment industry is still more extensive, but in the current Haibo, innovation has become the trend. Clothing industry began to market segments, in color, style, fabric and other areas of innovation, to the personalized era.

Insiders pointed out that the industrial era of large quantities, standardized production, so that consumption lost personality. But with the development of Internet +, 3D printing technology, communication between enterprises and consumers is no longer an obstacle, production needs can also be efficient, personalized, so personalized custom will become the direction of the development of garment manufacturing.

Differentiation in the turn for the better

"The most embarrassing than the Zhuangshan, and in the reception of the delegation from afar, even found that the other side with me wearing the same clothes." Fuzhou, a business leader Fang Bin after a long time, but also very depressed.

"Zhuangshan is not terrible, who is ugly embarrassment" This is very popular in 2016, the stars were Zhuangshan according to the PK class news often landing the major entertainment website headlines, many scripts, advertising and even film and television works have been used as a material to ridicule. Traditional industrial era, the implementation of the mass production, playing a version can produce tens of thousands of clothes, "Zhuangshan" the probability of a great natural. With the development of economic conditions, consumer demand for personalized clothing is also getting higher and higher.

In the Haibo exhibition site, the reporter found that garment enterprises have launched a customized service. In recent years, the apparel industry began to emerge a group of enterprises engaged in custom clothing, Shishi City, currently only in the custom services to the garment enterprises reached 240. "Shizhi City, a clothing brand marketing director told reporters in recent years to give up the original store expansion model, but reduced marketing and brand maintenance costs."

Industry insiders told reporters that long-term business difficulties, making the clothing business is increasingly high sensitivity. According to the lions textile and garment business statistics, the city's annual output value of the top 300 leading garment enterprises, there are 228 large data, the use of large data analysis of the production and marketing to adjust.

"Private order department orders more and more." Emperor licensing group deputy general manager Wu Erde said that in order to occupy the high-end customer market, starting from 2015, Emperor licensing company launched a private custom business, its private custom stores opened to the Jiangsu, Yunnan and the province of Fuzhou, Quanzhou, lions and other places. "Through large data, cloud computing, intelligent new model, to create personalized custom platform system, Emperor licensing high-end private order to achieve delivery within 360 hours of goods, not only from the volume, painting, cut the sample to try All services, but also for VIP customers free of charge to provide fashion advice and product life - long repair service.

Reporters learned that the current development of private custom clothing business development is better, "run a year, the business volume of 300 million yuan, although more links, but because of customers to high-end crowd, high value-added products. "Fuzhou, a clothing business executives said.

In addition to the traditional offline mode, with the rise of the Internet +, electricity is also a good channel for custom clothing sales. "Consumers simply log on the platform, its height, measurements and other information uploaded to collect customer information, the company's design department will be sent to consumers to confirm the clothing style, 3 weeks or so consumers can receive custom clothing. "Shishi textile and apparel business district of a garment enterprises to carry out online ordering, a year turnover has reached more than 500 million.

"To carry out custom services, is the Shishi small and medium enterprises to explore the transformation of one of the way." Shishi Textile and Garment Chamber of Commerce Tian Qiming that small and medium enterprises production and management more flexible, small boat U-turn, more suitable for custom services.