"You from Beijing to Keqiao must be because of the textile bar, Keqiao this place ten people inside there are nine to do the textile." Taxi driver speaking an authentic Shaoxing words on the "China Enterprise News" reporter said that this from Side confirms the Zhejiang Shaoxing Keqiao is "entrusted in a piece of cloth" charm of the Metro.

I do not know since when, textile, clothing and other traditional manufacturing industry has become a "low end" and "cheap" synonymous. In the Keqiao this brings together more than 1,200 industrial enterprises above the scale, with nearly 1/4 of the global textile products trading volume of China Textile City, the reporter visited the flowers, yarn, fabric, cloth and many other enterprises, Feel the textile industry is changing and upgrading.

Independent research and development of new technologies

Zhejiang Xinle Textile Chemical Fiber Co., Ltd. is engaged in a high-grade male shirt fabric textile production enterprises. Into the company's R & D design center, a variety of different series, color, pattern fabric neatly stacked on the booth, dazzling, this is the customer as a shirt fabric "supermarket" sample display room.

"This kind of tian cotton fabric, and cotton after the combination of bright color, soft and smooth; this silver antibacterial deodorant fabric, using the world's most advanced silver ion sterilization technology." Xinle textile office director Xu Guoyou told reporters.

Xu Guoyou told reporters that the corporate shirt fabric is a traditional product, has been mainly dependent on the production of samples to provide customers, according to sample processing, in a very long period of time only to stay in the manufacturing workshop position, not only low value-added products, and enterprises do not The pricing power is entirely controlled by people.

"Only products independent innovation, to promote the transformation and upgrading of enterprises in order to gain a firm foothold in the fierce market competition." Xu Guoyou said that this enterprise in 2002 set up a shirt fabric R & D center, specializing in new product development, to continue to launch New varieties to meet the needs of downstream shirt clothing business.

Zhejiang Jima Liangsheng New Material Co., Ltd. is a textile technology enterprise which integrates textile new materials, yarn fabrics, clothing apparel and home product design R & D and production for one-stop industry.

At the headquarters of the hemp aesthetics living museum, the company's general manager Wang Junhua pointed to the wall of the exhibition panels, from the " Development history and characteristics of his right, so familiar.

"Spinning is the basis of weaving, there is a good yarn to weave a good cloth, while the spinning of this part of the core technology developed by the company, the company invented patents in the spinning technology there are several." Wang Junhua not without pride Told reporters.

In order to design a fashion sense of modern clothing, the company has been working with the Hong Kong Polytechnic University, and set up a research team, the United Nations new materials in the field of experts set up two academicians workstations, mainly engaged in technology research and development, ten years has been sustained 70 million R & D funding.

Leveraging the Internet

To achieve model innovation

Zhejiang Walan Culture & Creative Co., Ltd. is the representative of "Fashion Keqiao" to participate in the 2015 World Internet Conference of the flower design service platform. Since its establishment in 2012, Wärland has attracted more than 30,000 customers in more than 1,900 countries and more than 1,900 floral design studios at home and abroad. It has become a bridge and link between the two to help customers improve the efficiency of fabric development and Reduce development costs, to help designers achieve free design and entrepreneurship, greatly enhance the pattern of supply and demand matching efficiency.

"China culture is the world's new popular direction, the textile industry wants to be bigger and stronger, need more excellent," said Wainan, deputy general manager of WALANO, "Wal-Mart College", South Korea STD pattern design alliance senior original design expert Jin Nan Yuan that " The pattern of the designer to join, the Chinese culture painted out.

Since its inception in 1988, Zhejiang Jin Chan cloth Co., Ltd. has gone through more than 20 years. As the "second generation of enterprises," the general manager of Yang Wei who exudes a calm and steady gas field, after he took over the gold cicada cloth experienced a butterfly.

October 2016, curtain O2O electricity business platform - "million curtains" officially launched. According to Yang Wei introduction, "million curtains" relying on textile industry base and Lynx data resources, joint focus on the production of curtains for decades the brand manufacturers and high-quality franchise stores, and strive to build a curtain line line closely under the service type Brand, the real "online transactions, offline experience" of the new model.

"With this new model, each curtain development and design cycle is greatly reduced, sales data can be timely feedback to the designer, and in the traditional sales model, to 3 to 6 months to get feedback." Yang Wei said.

Insiders pointed out that the traditional manufacturing industry is not no way out, but the enterprise to find their own way out, this is the correct way to upgrade.