"Double eleven" consumer "pit" old not new addition to the new

    "Double 11" online shopping carnival is approaching, a number of e-commerce platforms have been "determined", ready to "war."

    In recent years, "Double 11" online shopping sales continued to grow. According to statistics from relevant agencies, the total amount of transactions on the entire network exceeded RMB177 billion on November 11, 2016, an increase of 44% over the same period of last year. Many consumers have joined the "Double 11" online shopping "carnival" team, hoping to benefit from the concentration of promotional activities. However, frequent quotations from e-commerce companies have emerged at the same time that various types of consumer spending are emerging in an endless stream.

    First rose and then dropped, difficult for consumers to benefit

    One of the important reasons why "Double 11" has repeatedly created sales miracles is its price advantage. Generally, online merchants place the lowest price of their products in a year on "Double 11." However, some of the merchants of some e-commerce platforms increased their prices before the promotion of "Double 11" and cut prices on the day of promotion. In fact, the prices were flat or even higher, and the promotions were unworthy of the name. Consumers did not get any benefits from these purchases.

    Investigation found in the Consumers Association, a cat platform, a certain brand of female handbags in the October 23, 2016 to November 11 record time period, there is a price increase situation, rose from 1199 yuan to 1499 yuan, followed by the November 11 price declines For 1348 yuan. Jingdong platform, a brand bedding suite from October 29, 2016 ~ November 11 record time period, the price increases greatly, the price rose from 299 yuan to 1199 yuan, and on November 11 that day dropped to 439 yuan .

    Yao Jianfang, analyst of legal rights and interests department of China Electronic Commerce Research Center, told Workers Daily that although a number of ministries including the National Development and Reform Commission, State Administration of Industry and Commerce and other ministries and commissions have been moving ahead with "Double-11" in 2016, Location norms, however, there are still many businesses use marketing to deceive consumers.

    Differences between online and offline delivery, need to pay more attention

    The same tissue, why buy online a lot thin? The same wool jacket, why buy a lot less wool online? In recent years, there has been a difference in online and offline supply in e-commerce promotion, while the products exclusively sold online have been called "e-commerce exclusively for". This makes it very difficult for consumers to really get a price parity, but also "exclusively for" commodities play a roundabout.

    Cao Lei, director of China's e-commerce center, told reporters that the so-called "e-commerce exclusively for" goods, refers to the manufacturing enterprises specifically for e-commerce to create and only the circulation of online trading platform, and store sales of product models slightly different products. Its characteristics are two: a single sales channel, only in the network sales; price concessions.

    '' E-commerce for 'products and physical stores selling products look exactly the same, a closer look will find the color, with the internal parts or some of the features there is a difference.In fact, such products are usually in accordance with a store's product model to do Some changes, in most cases in order to save costs, so the general store prices lower, of course, the quality will be worse, you can say a price for goods. 'E-commerce for' goods generally in clothing, appliances, shoes Caps, bags and other categories more consumers to polish their eyes. "Cao Lei said.

    Pre-sale deposit and deposit "innocently forget"

    "Double 11" is approaching, the promotion of all e-commerce platform Zhengsheng. Different from previous years, this year's e-commerce promotions more test the consumer's "intelligence." Pre-sale, all kinds of full red packets, straight down red envelopes, cash coupons and other coupons and 7 days or 30 days policy of insured, so that consumers "silly count."

    After several "double eleven" the same day the site can not get in, the payment is not successful and other system paralysis, the emergence of pre-sale model to better solve the traffic paralysis caused by excessive traffic, but also to businesses more accurate Sales estimates.

    Cao Lei pointed out that the so-called pre-sale, that is, businesses allow consumers to pay down the deposit (deposit) way to book a product in advance. Deposit (deposit) can be doubled, "double eleven" the day to pay the balance, "double eleven" after delivery. However, the retailers also play a pre-sale part of the pattern, all kinds of dazzling pre-sale activities allow consumers to Tucao constantly.

    "Generally speaking, non-refundable deposit, deposit can be withdrawn, and many businesses pre-sale consumers need to pay are basically 'deposit.' Although the deposit may be doubled seemingly very favorable, but if consumers do not want to pay the balance before Buy, then the deposit is not refundable, this deposit is playing a role. "Cao Lei said.

    In addition, there are online shopping platform provides pre-sale goods can only be purchased separately. Want to use various types of coupons on the merchant page, as well as all kinds of coupons on the platform, need to buy other goods separately, so the discount rate is not as big as you think. Not only that, some online platforms also limit the number of preferential purchase, such as the top 200 can be 50% off, but the process is not transparent, consumers can not know whether they are the top 200